Did you know that you can customize your packaging through the use of sound? Unboxing with auditory enhancements can create unboxing experiences that are memorable, and interesting as well. Here, we’ll discuss some of the cool unboxing enhancements that various brands are adding, and why brands doing this can improve their customer retention on all fronts.
Innovative Sound design
Sound design is growing more and more common, especially in the realm of packaging. There are certain sounds that cause grating effects, such as nails on a chalkboard. There are other sounds that cause a satisfying sound, the opposite of this. One of them is the satisfying sound of a pop or click. Think about the sound of opening a can of soda. It’s a good one. The clicking of opening a box may be used as well to really enhance it.
Rustling is another. Hearing a small sound of the items inside will help to create a satisfying experience.
So, using these sounds and taking advantage of them is good. microchips are also being used in personalized packaging, in order to create personalized sounds and music. If you have a cat product, adding a small “meow” sound may brighten the customer’s day.
Benefits for Branding
There are a ton of benefits for branding.
These days, customers connect with brands through personalized experiences. This sound experience creates an emotional response, usually good. enhancement of this is great for boosting emotional engagement. More and more customers recall when their favorite brands use this type of packaging.
It also is good for customer recall. Customers experience various brands every single day. Thousands just from going to the store themselves. With this packaging, you’ll be able to create some packaging that will stand out, and look exciting and interesting. Customers will remember, because they’ll see the packaging and have their “aha!” moment when they get this from you.
So yes, it does work for customer recall, not just for remembering the brand, butt also remembering the sounds associated, especially if it creates pleasant memories.
Challenges for This
There are some issues with this. One of the biggest ones is making sure it’s not annoying, or intrusive. There’s a fine line between being fun, and being plain annoying. Try not to be too intrusive with designing this. a little bit goes a long way, especially in customization, so bear this in mind when putting it together.
The second challenge is not being too wasteful. You want to make this work, but also don’t make this too excessive. Again, a little bit goes a long way, and you don’t want to seem wasteful or ignorant with eco-friendly resources, especially if you’re trying to make the customers happy, and thereby improving the overall experience that they have with your packaging and branding.
The future of This Type of Packaging
Sound packaging is relatively new, but interactive packaging is the new thing. People love it, because it makes things more exciting for everyone involved.
We’ll see more of this interactive packaging through customizable sound options. Some may even incorporate this with IoT and smart technology. Connecting a device might cause it to play the sound that you add to the item.
While new, it is a fun type of packaging that can really improve the overall experience, make it fun, and also help to create a deeper, more useful connection.
If you’re building a good unboxing experience, try to add sound to these items, along with sight and other sense elements, so that everything’s more intuitive, and incorporated to the customers’ experience as well.
